About us
We’ve got the gift
We know a thing or two about gifting. Since 1981, our in-house illustrators and buyers have delighted in designing, creating and searching for the perfect items to bring joy to you and your loved ones.
Colour is in our DNA
We sell a bright and eclectic range of colourful products and gifts, designed to make the everyday a bit less ordinary. Take a trip down memory lane with our traditional toys and nostalgic novelties for little ones.
Discover all you need to make your house a home with storage solutions and luxurious living accessories. Find that perfect little something they’ll never expect.
Gifting should be fun and easy. We truly believe that no-one is impossible to buy for (even the in-laws…). We’ve got you covered for all of life’s big events, from Christmas and birthdays to first homes, new babies, and anniversaries.
91% of us say that receiving a gift is more fun when we aren’t expecting it*
We’re also here for all the little moments, for the random gifts and acts of kindness. You know the kind: the gift that’s all about the joy of giving, for no other reason than you wanted to. A special occasion doesn’t have to be Father’s Day or Valentine’s. It can just be, “I saw this and thought of you.”
Where it all began
Our founders, Rob and Eri, began with items that they had simply stumbled upon on their travels around Asia. For no other reason than they struck a chord. They liked them, and thought other people would too, and so started selling from a market stall in London’s Portobello Road in 1981.
Co-founder Eri selling on Portobello Road
As the company grew, we decided to not only choose products we liked, but also to design them. First came the original jumbo storage bag, one of our best loved products to this day, and back then our passport to a world that we could fill with our own ideas. Our style was colourful, imaginative, and very distinctly Rex.
Each year we’ve added to our eclectic and stylish collections, and we now welcome new products to our site nearly every week, so you’ll never be stuck for a gift idea again.
*Based on the Rex London 2024 gift giving survey